Traits of Successful Business Women

There are many successful business women out there, but I guarantee that their success did not come easy. There is a lot of pressure placed on women in the world today, and life runs at a much faster pace. We are expected to be able to juggle both being a mom and a career woman. To achieve this, many women are starting their own home based businesses. Here are a few traits of successful business women that I believe are the key to success in their own home based businesses.

An Entrepreneurial Spirit:

In order to be successful in your home based business, you must be a go-getter and understand that it takes a lot of effort and perseverance to start your own business. You must understand that building your own business takes a lot of creativity and a lot of advertising. You must have the proper mind set to understand how a home business works, and that it takes time to make a business profitable. Your success truly depends on how hard you are willing to work for it. You must have a strong desire to succeed.

Self Confidence:

You don’t have to be an overly outgoing person to have self confidence. As a home business owner, you will experience many bumps in the road, and these are the times when self belief will come in handy. You will also have to learn to sell yourself, both in person and on paper. Whether you are hosting at home meetings or parties to sell your products, or utilizing social media tools, it takes confidence to advertise your business properly.

Excellent Writing Skills:

Whether you are using article marketing, blogging, social media, newspaper ads, or flyers to advertise your business, you must have up to par writing skills. If you have terrible grammar or misspelled words, you are going to lose a tremendous amount of credibility. Make sure that your writing is as close to perfect as humanly possible. Find someone to proofread, read your material out loud to yourself, and don’t rely solely on your spell check.

These qualities are just a few traits of successful business women in relation to a home based business. To master all of the traits of a successful business woman takes life experience, successes, and failures along the way.

Time Management Checklist for Super Busy Entrepreneurs

Anyone who has started their own business or who has been running their business for years; will agree on one thing – managing time effectively is pivotal to success or making money sooner. It is as simple as that, it directly influences your results in business.

If you have just started, it goes without saying that you are most likely juggling several balls at once. Helping hands are few, so you are forced to do everything and be everything, the accountant, the marketer and the visionary, etc. You work like a ‘one man army’, it leaves you out of breath and often overwhelmed.

There are only a certain amount of hours a day and you need to optimize how you spend those hours, because time is certainly money. If you are able to chalk out a time management strategy, your productivity will increase tremendously and so will your results.

Developing time management skills and finding ways to really leverage your time, is often pushed down the list of our priorities due to pressing operational demands. If you don’t have time to create a strategy, here are 5 simple ways that you can improve your time management skills and your results.

1. Be specific about goals and how to achieve them

Always align your actions with your goals. This might sound obvious, but are you doing it? There are two parts to this tip… first you need to have clear goals that you are working towards; with deadlines. How much money do you want to make by a certain time for example.

Secondly, you need to be clear on what you should be doing every day that will lead to the achievement of your bigger goals. Don’t aimlessly take action based on what you ‘think you should’ be doing. Your goals and actions need to be connected; otherwise you will find that you work on tasks that give you a sense of accomplishment, but no real results. It all starts with creating your roadmap to success.

2. Organize yourself

Implement whatever type of system will work best for you, but you need to have some sort of structure to be organized. Getting organized is about having an organized mind, and a system which supports you to do things more effectively and efficiently. There are many time management tools that ironically, unless used properly, are actually counterproductive. So don’t be put off if what you have tried doesn’t work, it most likely doesn’t work because you have not been shown how to make it work.

3. Know where you need to improve

Nobody is perfect, while you are good at some things, you could be weak at some others. Of course we all have our blind spots, but the real question is, are you open to identifying them? There is no point in learning new time management skills, if you haven’t mastered the skills you have now. Identify your time thieves, what are you doing that is undermining your results? Be honest with yourself and focus on correcting one thing at a time. You know if you don’t manage your email well or if you procrastinate every day, now you need to do something about it.

4. Develop your awareness skills

Time management is not only related to planning, prioritizing, delegating, etc. In fact, most of your struggles to manage your time come from you, and how you are thinking. Developing awareness at times when you don’t feel like doing something, or when you fear something or resist something, will help you to manage your time better.

Why? Let’s say that you are procrastinating with certain tasks. You might be procrastinating because you aren’t actually motivated to do that task, or you aren’t actually clear on why you are doing it. Either way, unless you take time to become aware of the reasons you are behaving the way you are, you won’t be able to fix the root, the cause of the problem. Until you fix the root of the problem, you will continue to experience it and your business will suffer as a result.

5. Stay focused

Even if you have your sights set on your goals, you might find it difficult to stay focused. Just before you begin the task at hand, make it easier for yourself to stay focused. Remove distractions around you, prevent interruptions and commit to completing the task before starting something else. It is when we start and stop, when we change our focus or we give into other stimulus, that we really waste the most time. There are many ways in which you can boost your focus, go for it!

Starting a business isn’t easy, but well worth it. Don’t waste time doing things ineffectively, when the effort required to master your time, will support you in mastering your success. Often, it is not time that is lacking, but time management skills – Kirstin O’Donovan

To Your Success!

Social Media Marketing: A New Business Prime Mover

What Is Social Media Marketing?

Almost half of more than 2 billion people who regularly use the internet are addicted to Facebook. Using the social media outlets like this one has been a recent phenomenon, interlinking people through a cyberspace process. And this is the main reason why businessmen should consider social media marketing as a new prime mover of their business for them to hit ‘profit.’

Social media marketing is a process giving multiple benefits to business owners by way of using Facebook, Twitter, Pinterest, Google +, LinkedIn or Tumblr Accounts to promote brands of products and services. People are very much aware of these social media channels. For this reason, the business owners can expect an incredible increase of their sales volume that is denoting income.

Comparing it to the conventional way of promoting business brands, i.e. the use of televisions or radios, this newly-discovered method is more powerful in one way or another due to several factors such as:

1. No territorial boundary;
2. Greater market;
3. Lesser investment; and
4. Simultaneous promotional actions.

How Does This Prime Mover Work?

The first factor talks about the spatial aspect. Applying this technique does not put limitation on where should and where should not. There is no delineated and surveyed market territory where a particular business is only allowed to operate. The main medium is the internet and it penetrates almost every geographical line of the four hemispheres of the world.

The second factor emphasizes quantity. Try to imagine that in a traditional way of promotion, let say TV, it is only feasible to tap those people in a certain locality who are watching the primetime show with the advertisement of this product during commercial breaks. The difference now is that, it might be more doable to persuade more people simultaneously about particular brands through the social networking sites.

The third factor implies ‘money’ used in the promotion. Paying television networks needs big additional capital. However, opening a Facebook page is free. What is important is to learn about the dynamics of this promotional technique. In fact, there are people who are earning by opening a simple online store in FB.

The last factor elucidates time. Simultaneous action is indicated in this methodological application. Try to imagine that it is possible to have a lot of social media accounts. And instantaneously, it is probable to promote products and services using those accounts.

It is quite simple to analyse. The factors being considered are place, people, capital and time. No businessman will tend to neglect these aspects. They are the known as the business pillars. With the presence of social media networks, generating what a businessman calls ‘profit’ has a greater feasibility. Social media serve as the new prime mover of business.

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